10/23/10 – EVOLUTION2 [of Fashion]

A couple weeks ago, I was contacted by the designers of Atussa Couture to shoot and put together a 2-3 minute video marketing piece. They saw the Janra Undefined video I put together this past summer via Henry Navarro of LensExposure and wanted something similar, so thanks Henry for linking us! The marketing piece for Atussa will include footage from a theme fashion show, EVOLUTION2 [of Fashion], which Ryan (aka Brownday) and I both worked yesterday (with pictures provided below). The show took place in a event venue in the Potrero Hill district called Horatius, a very fitting location for a fashion show. This would be my first fashion show and I was pretty excited imagining the types of shots I would get. Video will be available in a week or two. Stay tuned!

The back/preparation room where all the models and designers prepared. This is around 3pm for Atussa Couture’s call time.

The same room around 7 pm filled with more designers and models.

Scouting and reserving shooting spots. Also the secluded area for photographers/videographers

Practice shots. 8pm

Wow they didn’t even ask if they can use my nickname on this bottle of wine. Hahaha.

10:30pm and it’s showtime!

And my pass for the preparation room. Definitely a fun experience and I hope this is the first of many

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